Corona Sunbrew Media Event
DECK
OBJECTIVE:
This project aims to design a media/influencer or public-facing activation that aligns with the brand’s mission, creating immersive experiences that engage the target audience and drive brand awareness. The event will feature branded elements like photo walls, product displays, and interactive experiences, all designed to enhance brand visibility and foster consumer loyalty. Through mood boards, sketches, and renderings, the activation will offer memorable moments that connect guests to the brand both in-person and online.
ABOUT:
Welcome to Corona Paraiso, where you can live "The Fine Life"- La Vida Más Fina.
Corona invites the Media and Influencers to embrace the fundamental truth that fulfillment and joy can be found in nearly anything, simply by shifting your outlook in life. At this exclusive event, attendees will have the opportunity to join the special unveiling ceramony introducing their latest product drop, learn how to live their own fine life and engage in fun activities and media talks. 

SOFTWARES:
I used Rhino 7, Enscape and Adobe Photoshop.
Here guests can come give a hand and help unpeel the large-scale Corona Sunbrew Ceremony to welcome everyone to the island.
Here guests can come give a hand and help unpeel the large-scale Corona Sunbrew Ceremony to welcome everyone to the island.
Photo-Op
Photo-Op
Here guests can come give a hand and help unpeel the large-scale Corona Sunbrew Ceremony to welcome everyone to the island.
Here guests can come give a hand and help unpeel the large-scale Corona Sunbrew Ceremony to welcome everyone to the island.
The guest can grab drinks and food from the bar, and be seated around the tables.
The guest can grab drinks and food from the bar, and be seated around the tables.
This is where the media talk will be hosted, on the large-scale deck chair with a giant Corona + cooler on a pallet stage, as guests sit around at the bar and table.
This is where the media talk will be hosted, on the large-scale deck chair with a giant Corona + cooler on a pallet stage, as guests sit around at the bar and table.
Corona Bar
Corona Bar
Close up of Bar
Close up of Bar
Overview of Game and DJ Booth
Overview of Game and DJ Booth
Here is the DJ booth where guests are invited to dance and live their fine life.
Here is the DJ booth where guests are invited to dance and live their fine life.
Guests can play a giant Jenga game, where they can film themselves playing by taking a block and answering the questions on the block before placing it back on top. Continuing to promote Corona’s mission of living the fine life.
Guests can play a giant Jenga game, where they can film themselves playing by taking a block and answering the questions on the block before placing it back on top. Continuing to promote Corona’s mission of living the fine life.
Guests can play Corona pong, where they get to take a chance to throw a lime into a Corona bottle, creating the iconic lime in a Corona.
Guests can play Corona pong, where they get to take a chance to throw a lime into a Corona bottle, creating the iconic lime in a Corona.
FLOOR PLAN
INVITE
TAKEWAY
SWEEPSTAKE
VIDEO
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