Eggo Truck Activation
OBJECTIVE:
Select a brand for a truck activation concept to promote their products. Design 2-3 activities at the activation that enable the consumer to experience the product, product display, event signage, swag, and brand ambassadors.
ABOUT:
Eggo launches ALL-NEW Eggo Coffee, collaborating with Two Rivers Coffee Company: known for their iconic waffles, they are introducing their new first-ever caffeinated product Eggo Coffee with 5 flavors that pair well with Eggo waffles. With the end of summer and back to school around the corner, the eggo truck can provide a mobile active way to continue to give fans L’eggo My Eggo in NYC as a way to taste their new product!
SOFTWARES:
I used Rhino 7, Enscape, Adobe Photoshop, Adobe Indesign and Adobe Illustrator.
RENDERS
FLOOR PLAN
