Van Cleef Arpels: Lady Arpels Heures Florales
OBJECTIVE:
Design a Pop-up experience for a brand, the brand chosen was Van Cleef & Arpels, for their Lady Arpels Heures Florales watches. The goal of this experience was to create an art installation and brand activation aimed to engage visitors and showcase Van Cleef & Arpels’ commitment to unrivaled craftsmanship and creativity, celebrating their creations as embodying “benevolent nature”: a positive vision of life.
ABOUT:
The experience is located in Manhattan’s Plaza District, Van Cleef & Arpels’s Lady Arpels Heures Florales Cerisier Watch draws inspiration from the Linnaeus Flower Clock, which posits that specific flowers bloom at certain times of the day, suggesting that planted flowers could serve as a clock. This activity celebrates the poetic interpretation of nature’s movements and its harmonious relationship with the perpetual cycle of life throughout the seasons.
SOFTWARES:
I used Rhino 7, Enscape and Adobe Photoshop
FLOOR PLAN
RENDERS
ELEVATIONS
GIVEAWAY ITEMS
APPLICATION
VIDEO