Coco Resort
MISSION:
Vita Coco is a household name, renowned for its coconut water—a healthy beverage with nutritional benefits. The brand continues to look for ways to showcase the full versatility of its product. One area they have yet to fully explore is interactive experiential marketing, which presents an opportunity to host activations at events where hydration with electrolytes plays a key role in the experience. By creating an engaging experience at the festival, Vita Coco can establish itself not only as the go-to hydration choice but as an essential festival companion.
ABOUT:
Vita Coco will host an unforgettable escape to Coco Island for festival-goers at Lollapalooza, offering an experience at the Coco Resort filled with coco-themed attractions where attendees can unwind, relax, hydrate, and have fun. Highlights include complimentary refills of Vita Coco, DIY hydration kits, refreshing drinks at the Coco Bar, and exploring the Coconut Grove to learn more about coconuts while participating in the Vita Coco Sustainability Initiative. This immersive experience offers a memorable, shareable way for attendees to connect with the brand.
SOFTWARES:
I used Rhino 7, Enscape and Adobe Photoshop.
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